About For Love & Lemons

For Love & Lemons was founded in 2010 by lifelong best friends Laura Hall and Gillian Rose Kern.

The brand began with a vision to create beautiful dresses and lingerie that would be cherished for years.

Today, For Love & Lemons creates romantic fashion, lingerie, swimwear and ready-to-wear with feminine details and distinctive designs.

We believe fashion should inspire confidence, creativity and self-expression.

Wear the most romantic version of yourself.